diff --git a/BACKERS.md b/BACKERS.md
index 89b27932..4e4426aa 100644
--- a/BACKERS.md
+++ b/BACKERS.md
@@ -4,23 +4,17 @@ OpenFaaS is licensed as MIT and completely Open Source and free to use. However
 
 Companies using OpenFaaS with their products or projects are encouraged to join at Gold or Platinum tier. Commercial support is also available.
 
-## `#FaaSFriday`
-
-To enter the `#FaaSFriday` contest you should tweet a photo (not a screenshot) to `@openfaas`. It
-could be of you, or of your computer / laptop / workstation / screen with whatever you're working on with OpenFaaS.
-
-Ideas: trying the workshop, a tutorial, writing some code, fixing an issue, implementing it at work
-and so on. See the [past entries](https://twitter.com/search?q=faasfriday&src=typed_query&f=live) for ideas.
-
-Winners are sent SWAG.
-
 ## How to become a backer or Insider
 
-## OpenFaaS Insiders
+## Insiders Subscription
 
-You can get regular insider updates and become an Insider from as little as 5 USD / mo by sponsoring the lead and founder [Alex Ellis via GitHub Sponsors](https://www.openfaas.com/support/). You'll get regular updates with all the news, videos, blogs, content and early access to features.
+Buy an Insiders Subscription and get regular email updates directly from me on Kubernetes, Docker, Cloud Native, Raspberry Pi, Serverless and all the open source projects I maintain. Keep up to date, learn new skills, and get discounts on SWAG.
 
-Become an Insider today: [GitHub Sponsors](https://www.openfaas.com/support/)
+Read a free sample or Become an Insider today:
+
+* [GitHub Sponsors](https://github.com/sponsors/alexellis)
+
+Alternatively, you can [become a GitHub sponsor for OpenFaaS](https://github.com/sponsors/openfaas)
 
 ### Homepage Sponsorship / OpenFaaS corporate sponsors
 
@@ -42,18 +36,10 @@ Become a sponsor of openfaas.com and connect your brand to one of the fastest-gr
 
     Logo in BACKERS.md (this file) - (monthly rolling via GitHub Sponsors)
 
-### Sponsor plus packages
+### Support
 
 Get support, backlog, issue & PR prioritization, and professional services with your sponsorship from OpenFaaS Ltd, the host and curator of OpenFaaS.
 
-* Platinum sponsor plus
-
-    Platinum sponsorship plus up to 20% of a senior engineer's time per week for OpenFaaS support and professional services
-
-* Gold sponsor plus
-
-    Gold sponsorship plus up to 4 hours of a senior engineer's time per month for OpenFaaS support and professional services
-
 Email [sales@openfaas.com](mailto:sales@openfaas.com) for a quote.
 
 #### Platinum Sponsors (homepage sponsor)
@@ -78,9 +64,12 @@ Be the first
 
 <a href="https://cloudux.io/">cloudux.io</a>
 
-## Individual backers
+## `#FaaSFriday`
 
-As an individual your support can go a long way, please join on GitHub Sponsors.
+To enter the `#FaaSFriday` contest you should tweet a photo (not a screenshot) to `@openfaas`. It
+could be of you, or of your computer / laptop / workstation / screen with whatever you're working on with OpenFaaS.
 
-* View or join our [GitHub sponsors](https://insiders.openfaas.io/)
+Ideas: trying the workshop, a tutorial, writing some code, fixing an issue, implementing it at work
+and so on. See the [past entries](https://twitter.com/search?q=faasfriday&src=typed_query&f=live) for ideas.
 
+Winners are sent SWAG.